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Since its founding in 1910, Hitachi has acted from a corporate philosophy of contributing to society through technology. In the intervening years, the world and society have changed greatly, but we have never lost our pioneering spirit, based on the principles of harmony and sincerity.
"Harmony" : Hitachi moves steadily forward by relying on open and exhaustive discussions, and once we have decided on a goal, move towards it as a unified whole. This keyword has a double significance in that it implies not only harmony within and among Hitachi Group companies but also between the Hitachi Group and society at-large.
"Sincerity" : As a citizen of the global community, every member of Hitachi strives to function with sincerity and integrity at all times. Momentary profit and loss do not inform our actions but rather we act by making decisions from an ethical viewpoint.
"Pioneering Spirit" : In order to address the fundamental challenges facing the world community, Hitachi is working to proactively meet the expectations of society and our customers through continuous innovation.